Business Birthday Cards

For many companies, business birthday cards have become a powerful and personal means of expressing support and appreciation for a customer. While it is a simple gesture, it will make the customer realize just how much the company values them. Such an action will leave a lasting impact on the individual.

Availability

Just like other greeting cards, these types of cards can be purchased in shops and office supply stationary stores. For businesses it is a good idea to purchase the cards wholesale or in bulk. This ensures you will have plenty of cards so you have one ready when a customer’s birthday comes up.

The important thing is to make sure the card is personalized. Personalizing it by hand or adding a signature to a printed card should always be done. This will let the customer know the card wasn’t sent out by an automated computer.

Greeting Cards with Gifts

You can endear yourself to your customers by adding a gift certificate or coupon to the card. This gesture will be appreciated. Or you can send the card with a small product of yours, like a key chain or pen.

This can serve as a form of advertisement for your company. The recipient will admire the gift, and it also serves to promote your business. But it’s okay even if you can’t afford to send a free gift with the card; the card alone will do wonders for your business’ reputation.

Company Milestones and Anniversaries

You can also send the business birthday cards along with special promos involving company milestones. Assume it is the company’s 20th anniversary. On this day you can send the cards greeting customers on their birthdays with a 20% off purchase coupon.

Or it could be a special gift or memento commemorating the 20th year of the company. If you don’t know your customer’s birthday, you can just send them a card on special occasions and holidays. You can also send these cards when they make their first purchase.

Tips

Companies can get the birthdays of customers via registration forms. However, it is important that the option to include birthdays be optional.

Make it clear the only reason you want the birth date is so you can send cards that may include gift coupons. In other words, make it clear you’re not doing anything that will intrude into their privacy.

Make sure the card includes a short message, not just a generic happy birthday. Every customer wants to feel special, and this is one of the ways to do it.

If you are designing the cards, the focus should be on the occasion, not the company. Don’t let the company logo overpower the rest of the card. It will come off as a cheap advertising stunt.

These cards can be bought cheaply in many stores, especially when bought in bulk. Or you can make cards on the computer and print them out. Moreover, the benefits you get from sending business birthday cards, advertising and developing a rapport with customers, cannot be measured in dollars and cents.